We are living in the 21st Century, where the artists and performers of our time live half of their lives in bytes and bits – digitised for a generation of post-millennial YouTubers.
In order for Modern Artists, such as myself, to survive and flourish in this environment of immediacy; we need to adapt. No longer can we be restricted by the physical realms of our medium. Paintings take too long to create and seconds to look at. Sculpture is all variations on the human form and nobody goes to the theatre anymore.
In order to stay relevant in this, the modern age of our time, it is necessary for us to take some drastic measures. As a reaction to this shift in demand, it has become apparent that I need to make some changes to the way I produce my work. My first change? I will be recalling all of my artwork and copies from retailers and galleries. My work should no longer be trapped by their non-ephemeral nature.
What’s more, I will be ceasing production of all my current works. The painting is a dead art form. No one paints, and no one wants to see paintings. So why paint?
I will be taking my creative prowess out of the physical world and into the virtual. The digital canvases I hang, will no longer sit in a long forgotten Cornish Gallery often mistaken for a Gift Shop. My online work will be there for all to see, forever. Where artists can be truly free.
The people of the 21st Century have spoken and what they want are GIFs, Memes, Snapchats, Tweets, and Viddies. Produced as fast as they are consumed. They don’t realise it, but they are artists already. Their images, words and sounds – connected with a comment or spree of debate. All of these pieces are messages sent to elicit an emotional response.
In this Wild West of creativity and social media, the idea of ownership has gone. Warner Bros. don’t own Citizen Kane – we all do. In fact, that cultural reference is a little outdated. It would be more apt to say Universal Pictures don’t own the rights to Despicable Me 2 – we all do. For all media is one and the same, some is just a little more relevant than others.
From the producers of big-budget motion pictures to the writers of Buffy the Vampire Slayer fan-fiction. All of these zeroes and ones; bytes and terabytes, have the same value in the mind of the modern consumer.
A giant tapestry, shifting and shimmering – interwoven with streams and torrents of singing people, spoken words and moving images. This will be the new home of my artwork. Among the myriad of achievements and fails that comprise human progress.
I hope to add to this rich network with a new form of art that will challenge notions of both form and structure.